Quarterly Roundup

A roundup and discussion of industry news – license changes, product launches, financials and other vendor intelligence. Plus an opportunity for patrons to talk briefly about how their products and services are evolving to keep pace with the rapid changes we’re seeing in the technology world.

The 5 Key Business Benefits of ITAM

ITAM is on the move. It’s evolving into a ‘must have’, strategic partner for all organizations. This eBook addresses the 5 key business benefits ITAM.

Online Tools Day & Services: SaaS

Join us to explore how the right ITAM tool can transform the way your organisation tackles today’s SaaS Management challenges. Whether you are struggling to get visibility into application spend, frustrated with sprawl, or simply curious about what else is out there, this event offers a unique chance to see the latest tools in action, with no hard sell, no pressure.

So register now, bring your questions, and get ready for some insightful and interactive demonstrations.

A SaaS Management Playbook – Practical Guidance on Managing SaaS in 2026

SaaS applications now power much of the modern workplace, yet many organisations still struggle to maintain visibility, control costs, and manage risk across a rapidly expanding portfolio of subscriptions. As SaaS adoption accelerates and purchasing becomes increasingly decentralised, ITAM teams must move beyond ad-hoc tracking and develop structured approaches to govern SaaS effectively across the organisation.

We’ll explore the common challenges organisations face, including shadow IT, fragmented ownership, licence waste, and limited visibility into application usage and renewals. Drawing on real-world practices and industry experience, the session outlines a repeatable approach for discovering SaaS applications, building a reliable inventory, establishing ownership, and introducing governance that aligns IT, procurement, and business stakeholders.

Does ITAM Need a Rebrand?

In this episode, Kelly Yip speaks with Fulvio Inserra from The Mastermind Group (TMG) about the perception of ITAM within organisations. What is this perception and does it hinder ITAM? Does it keep ITAM within a ‘box’? What do you think? Do we need a rebrand?

Fulvio always keeps us on our toes with his fresh insights. Here’s one of our favourite quotes from this episode:

“We all have a role to play. It’s all of us collectively. We need to be better at putting shining examples into the spotlight to get others to understand the value ITAM delivers.”

Transforming ITAM in 2026 – How to shift and pivot to continue delivering value

As organisations navigate rapid technological change, the role of ITAM is shifting. Traditional best practices are being challenged by cloud, IoT, AI, and the rise of citizen engineering — and ITAM must evolve to stay relevant and deliver strategic value.

In this panel session, we’ll unpack how the discipline can adapt by moving from centralised, compliance-driven governance to a more collaborative, insight-rich model that embraces modern technology and distributed ownership.

ITAM Data – The IT Manager’s Superpower

As organisations become more data-driven, the importance of reliable, high-quality information continues to grow — particularly within ITAM. When data about the technology estate can’t be trusted or aligned, even well-established IT practices find it difficult to deliver consistent value.

We’ll dive into how ITAM’s relationship with data quality is evolving, and whether ITAM is best placed to take on the role of trusted data steward across the organisation. Our panellists will discuss who benefits most from accurate IT asset data, how ITAM should prioritise its focus, and what effective collaboration with key stakeholders looks like in the real world.

ITAM Skills Matrix (Members Only)

This document – exclusive to ITAM Forum members – identifies the essential, important, and preferable skills for 12 ITAM roles. It provides a detailed reference for hiring decisions, development planning, and performance evaluation. For ITAM professional, it identifies the skills needed for career progression, upwards and/or sideways.

Preparing for ITAM in 2025 (Members Only)

The ITAM landscape is evolving rapidly, and we’re here to help you prepare for 2025. This eBook highlights key events and developments from 2024 and outlines how ITAM will need to adapt in the coming year.

Featuring 10 expert articles, it covers topics such as Microsoft and Adobe licensing changes, company acquisitions, the emergence of AI and machine learning, Gartner’s inaugural Digital Employee Experience Magic Quadrant, and much more. It’s a must-read guide for every ITAM practitioner.

Stories which shook the ITAM world

Join AJ Witt and ITAM Forum patrons as they discuss all the important news stories of the past year – and gaze into the future to predict what’s coming in 2026 and beyond.