Tools and Services Day: ITAM Automation in Action

July 9, 2026 - 2:00pm

Automation is transforming Software Asset Management, but not all solutions deliver on their promises. Join our patrons for a practical demo session where each provider will showcase real automation capabilities in action. Compare leading tools side by side, ask your questions during the demos and panel discussion, and gain valuable insight into the technologies shaping the future of ITAM.

09.07.2026 FINAL

Tools and Services Day: ITAM Automation in Action

Automation is reshaping how organisations manage software assets from AI-driven discovery and licence reconciliation to intelligent workflows that reduce manual effort and audit risk. But with so many tools claiming to “automate everything,” how do you cut through the noise?

Join us for a hands-on demo session where our patrons go beyond the slide deck and show you exactly what their platforms can do. Each presenter gets 30 focused minutes to demonstrate real automation capabilities inside their tool or service, with time for your questions at the end. After the three demos we’ll wrap everything up with a panel session – another opportunity for you to ask questions. 

Whether you’re evaluating your next ITAM platform, benchmarking your current toolset, or simply keeping pace with where the market is heading, this session gives you direct, comparable insight from three of the industry’s most recognised names.

Why attend?:

  • AI is changing ITAM — fast.
    The integration of AI and machine learning into SAM and ITAM tooling is accelerating. From predictive licence optimisation to anomaly detection in software usage data, today’s platforms are doing work that used to take weeks of manual analysis. See exactly where that capability sits, and how mature it actually is, across three leading vendors, side by side.
  • Watch automation in action, not in a brochure.
    This isn’t a panel discussion or a vendor pitch deck. Each presenter will demonstrate live capabilities inside their platform showing how automation handles real ITAM workflows including discovery, normalisation, compliance and spend optimisation.
  • Make smarter tooling decisions.
    Whether you’re mid-procurement, mid-contract, or mid-implementation, seeing three vendors demonstrate comparable functionality in a single session is a rare opportunity. Use it to validate, challenge, or accelerate your own roadmap — with the perspective of fellow ITAM professionals from around the world joining the same conversation.

Sponsors:

USU Solutions   

 

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