ITAMF Logo
Join Us Login

FinOps, GreenOps, and ITAM – How they work together

AJ Wit, Mark Bradley, and Ryan Hardcastle delves into the powerful intersection of financial, environmental, and asset management. This episode reveals how integrating these practices can help organisations control costs, reduce their environmental footprint, and meet compliance and risk management objectives, creating a more efficient and sustainable approach to IT operations.

“FinOps was the new kid on the block, but over time, both FinOps and ITAM have realised they’re tackling the same challenges from different angles” – Mark Bradley, Flexera

AI meets ITAM: Ensuring Control, Compliance, and Cost Efficiency

ITAM teams face new challenges in tracking AI software, managing dynamic licensing models, and controlling cloud costs. Without a clear strategy, organisations risk overspending, compliance issues, and a lack of visibility into AI-driven assets.

Parpreet Singh from TMG joins us in this episode as we explore how ITAM teams can evolve to meet the demands of AI, including the impact of AI on software licensing/asset tracking and best practices for cost optimisation.

“The future is moving toward context-based AI and away from general platforms pulling information from across the internet – and that’s the right direction” – Parpreet Singh

Building Bridges – The Power of Relationship Management in ITAM

In this episode, we explore why strong relationship management is essential to successful ITAM. From driving collaboration to enabling meaningful change, we look at how building trust, improving communication, and fostering inclusivity can amplify the impact of your ITAM practice. You’ll hear practical ways to develop these soft skills, strengthen partnerships, and navigate today’s fast-moving business landscape with confidence.

Reviving Technology Management Careers: A Launchpad for Future Leaders Reviving Technology Management Careers: A Launchpad for Future Leaders

In this episode with Martin Thompson and Aamer Trambu (SoftwareOne) we delve into the critical role of relationship management in ITAM, emphasising its significance in fostering collaboration and facilitating change. They also discuss how embracing relationship management—including effective change management—can enhance communication, build trust, and create a more inclusive environment. As well as this, we hear about Aamer’s personal journey into ITAM and his thoughts on the ITAM industry as a whole.

“You might be early in your career, but don’t underestimate the value you bring—sometimes you’re exactly who the team turns to when it matters most.” – Aamer Trambu

The Lifelong Learning Advantage: Cultivating a Growth Mindset in ITAM

In this episode Kelly Yip and Meesha Nayan (TMG), delve into the importance of adopting a continuous learning mindset within ITAM. They discuss common barriers to learning, such as time constraints and a lack of resources, and explore practical strategies for fostering a culture of learning. Listeners can learn about various avenues for continuous education, including certifications, webinars, and networking events that can enhance ITAM skills. They also highlight the value of mentorship programs and peer-to-peer learning as effective means of cultivating a growth mindset. Join us to discover how committing to lifelong learning can position ITAM professionals for success in an ever-evolving industry.

“Everything needs a business outcome — even technical work ultimately ties back to cost, spend, and impact.” – Meesha Nayan

ITAM Antics May 2025

Welcome to ITAMantics, where our experts unpack the headlines shaking up the ITAM world. In this May 2025 episode AJ Witt, Martin Thompson, and Kelly Yip explore the stories making waves across cybersecurity, licensing, and sustainability.

Stories discussed this month:

Cybersecurity breaches hit UK retailers M&S and the Co-op — what ITAM can learn from the fallout

Social engineering tactics and the growing risk to asset and security management

Broadcom’s aggressive VMware licensing audits — what they mean for your estate

The rise of the secondary software market and what’s driving its momentum

How ITAM and FinOps collaboration can strengthen organisational resilience and efficiency

ITAM & FinOps: Collision or Collaboration in the Cloud?

FinOps has long focused on managing cloud spend—but that’s beginning to change. In this episode, AJ Witt speaks with Jennifer Kuvlesky at Flexera about the March 2025 FinOps scope expansions and what they mean for SaaS and data center environments. They explore why FinOps is broadening its horizons, how this shift impacts ITAM professionals, and what organisations should expect next.

“With cloud data, you can’t do your job without understanding where and how things are being used—it’s essential for managing spend and securing value.” – Jennifer Kuvlesky at Flexera.

E-waste to Opportunity: Real-World Circular Economy Practices in IT

Sustainability in IT is no longer just a buzzword—it’s a necessity. But how can ITAM play a role in making organisations greener and more responsible? Is the business world truly aware of the scale of the challenge ahead? AJ Witt and Megan Barradell from SHI share their insights on the topic.

“We’ve got the vision, and the willingness is there—but the real question is, how do we actually make it happen?” – Megan Baradell

Sourcing Sustainable IT: The Intersection of Procurement and ITAM

More companies are turning to refurbished and second-source equipment, but what’s driving the shift? And how has the industry evolved over the years? AJ Witt speaks with Neil Peters-Michaud (Cascade Asset Management), to talk about the changing landscape of ITAD, how COVID-19 reshaped supply chains, and why reuse and refurbishment are becoming the new normal.