The Convergence Blueprint: Why ITAM, SaaS & FinOps Must Unite in 2026

As enterprises accelerate cloud and SaaS adoption, traditional silos between ITAM, SaaS Management, and FinOps are breaking down. Each discipline holds part of the cost, risk, and value picture — but only together do they form the unified control plane modern organizations need.

In this session, we’ll explore the forces driving convergence, including hybrid IT complexity, rising SaaS waste, multi-cloud commitment pressures, and the governance gaps created by fragmented tooling. You’ll learn how leading organizations are connecting discovery, usage, entitlement, and spend data to create a single system of intelligence for technology value.

FinOps Foundation Focus – what is it and how do we use it?

This episode explores the challenge of achieving trustworthy data in SaaS management and asks whether standardised reporting could simplify visibility across the SaaS estate. Focusing on the FinOps Foundation’s FOCUS initiative, the discussion outlines what it is, the problems it aims to solve, current levels of vendor support, and what’s needed for it to succeed in driving consistent, transparent usage and consumption reporting.

“The best way to learn is by doing you can you can read all you want but things really start to click once you get into a data set.” – Rob Martin, FinOps Foundation

ITAM & FinOps working together to govern SaaS

We explores why ITAM, FinOps, and SaaS management must converge as organisations navigate rapid changes in software consumption – especially with the rise of AI and usage-based pricing. Featuring insights from Flexera’s Gary McAllister, the discussion highlights the challenges of SaaS sprawl, unclear ownership, and unpredictable costs, while outlining practical steps for gaining visibility, improving governance, and shifting from cost control to value-driven management.

“Treat FinOps, SaaS and ITAM as more of a kind of single kind of working group, but also ensure that you’ve got the best visibility you have across your entire estate into what’s being used and where things go.” – Gary McAllister, Flexera

ITAM Meets FinOps: Defining Responsibilities in Hybrid Cloud Management

Join AJ Witt and Flexera experts for an early preview of upcoming research into how ITAM & FinOps are working together to deliver business value. The talk is of closer working between FinOps & ITAM and this research will see if it’s happening in reality – and also provide insight into where the gaps are and how ITAM & FinOps should work to close them.

Elevating SAM Data for Executive Decisions

In this session, SHI introduces a practical, repeatable model for converting SAM insights into actionable, executive‑level decisions across ITAM, FinOps, and Procurement. We’ll explore the governance challenges that bury SAM in operations, the misalignment created by isolated tooling and reporting, and the increasing need for consistent metrics, shared language, and joined‑up accountability. Drawing on customer patterns, cross‑discipline program experience, and SHI’s ongoing work with both the ITAM Forum and FinOps Foundation, we outline a lightweight decision framework that elevates SAM from reporting to relevance, and from counting assets to driving commitments.

When FinOps Met ITAM

What happens when ITAM and FinOps teams stop working in silos? Real savings. In this episode, we break down how combining IT asset intelligence with financial optimization practices—like BYOL, license portability, reserved instances, and hybrid use benefits—can drive tangible cloud and software cost reductions. Tune in for practical examples and takeaways you can apply immediately.

Our favourite takeaway:
“You’ve got two options: you can get on board with it and be part of that conversation… or you can stand still and hope for the best.” – Ryan Hardcastle

Online Summit: FinOps

In hybrid and multi-cloud organizations, financial accountability and asset visibility often live in separate domains — leading to blind spots in spend, compliance, and operational risk. This session will explore how IT Asset Management (ITAM) and FinOps practitioners can break down silos and build integrated data models that deliver unified visibility across cloud, SaaS, and on-prem environments. Attendees will walk away with actionable frameworks for data unification, governance processes that support both cost optimization and compliance, and real examples of how collaboration between ITAM and FinOps drives measurable business value.In hybrid and multi-cloud organizations, financial accountability and asset visibility often live in separate domains — leading to blind spots in spend, compliance, and operational risk.

Online Tools and Services Day

Join us to explore how the right ITAM tool can transform the way your organisation tackles today’s FinOps challenges. Whether you are struggling to get visibility into cloud spend, frustrated with your current solution, or simply curious about what else is out there, this event offers a unique chance to see the latest tools in action, with no hard sell, no pressure.

ITAM and FinOps: Collaboration Models (Members Only)

This eBook will help you recognise the different ITAM and FinOps expertise and how this expertise complements each other. It also provided some practical collaboration models and realistic next steps for ITAM and FinOps to work better together.